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Join us at


April 28, 2021

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Buckle up!  


This session is going to move fast as we take you on a mind-bending crash course in lateral thinking for associations.  


While lateral thinking puzzles can tickle our brains, applying the principals to our current circumstances can lead to breakthrough innovation, reveal hidden opportunities, and offer solutions that only seem obvious after the fact.

Led by Christopher Hamade, Principal of Alchemy Agency, this 90-minute virtual session will draw on excerpts from our course, "Rethinking the Event Model".

We'll explore how testing and challenging assumptions can open new opportunities, and asking a different question can change the frame from which we view a problem.  Fair warning, this is going to challenge the status quo and turn conventional wisdom on its head!

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