Never short an idea, Chris is motivated by all that contradict the status quo, compete with conventional wisdom, and favour the counterintuitive.

 

His passion for entrepreneurship and use of lateral and design thinking have led to innovations in association brand experience and non-dues revenue for clients in Canada and the United States.

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He has been featured at conferences and events, in-person and virtual, speaking on topics that offer creative perspectives, unique ideas and often matched with a bit of humour.